Our story

We built the tool we
always wished existed.

CovenArc was born from frustration. After years in sales leadership, our founders watched great teams lose deals not because of skill — but because their tools were scattered, slow, and impossible to automate. So we built something better.

CovenArc team collaborating in the office

2,400+

businesses trust CovenArc

Our Mission

Make every sales team perform like your best rep.

The best salespeople aren't just talented — they're organized, consistent, and relentless about follow-up. CovenArc gives every rep on your team the systems and automation to operate at that level, every single day.

We believe that when the right tools get out of the way, people do their best work. That's why we obsess over simplicity, speed, and reliability — so your team spends time selling, not managing software.

Our Journey

From idea to industry standard.

2021

Founded in Austin, TX after Marcus and Priya spent a year interviewing 200+ sales leaders about their biggest pain points.

2022

Raised $3.2M seed round. Launched private beta with 40 design partners. First 100 paying customers by Q4.

2023

Launched automation workflows and appointment booking. Grew to 800+ customers across 12 countries.

2024

Raised $14M Series A. Expanded team to 45 people. Crossed 1,500 active businesses on the platform.

2025

Launched native integrations with Salesforce, HubSpot, and Slack. Reached 2,400+ customers and $8M ARR.

2026

Opened EMEA office in London. Launched enterprise tier. On track to double ARR by year end.

What We Stand For

Values we actually live by.

Relentlessly focused

We build for the outcome — closed deals — not feature count. Every decision starts with "does this help teams close faster?"

Customer-obsessed

Our best product decisions come from listening. We talk to customers every week and ship what actually moves the needle.

Radically simple

Complexity is the enemy of adoption. We fight hard to keep CovenArc powerful under the hood and effortless on the surface.

Built to trust

Your data is your business. We take security, privacy, and reliability seriously — because your team depends on us.

The Team

Built by people who've been in your shoes.

Our team has spent decades in sales, product, and engineering. We know what it feels like to lose a deal to bad tooling.

Marcus Webb, Co-Founder & CEO at CovenArc

Marcus Webb

Co-Founder & CEO

Former VP of Sales at two SaaS unicorns. Built CovenArc after watching too many deals die in spreadsheets.

Priya Nair, Co-Founder & CPO at CovenArc

Priya Nair

Co-Founder & CPO

Product leader with 10+ years building B2B tools. Obsessed with removing friction from the sales process.

Daniel Cho, CTO at CovenArc

Daniel Cho

CTO

Previously led engineering at two YC-backed startups. Believes great software should feel invisible.

Sofia Reyes, Head of Design at CovenArc

Sofia Reyes

Head of Design

Crafts the interfaces your team actually wants to use. Former design lead at Figma and Notion.

We're a team of 45 — and growing. Want to help build the future of sales software?

View open roles

Backed by world-class investors

Sequoia Capital
Bessemer Venture Partners
Y Combinator
First Round Capital

Ready to join us?

See CovenArc in action.

Book a 30-minute demo with our team. We'll walk you through the platform with your specific use case in mind — no generic slides.